Free EA software release spawns 'sporn' It's a double-edged sword, this user-generated content thing

Games editor
MSNBC
updated 9:02 a.m. ET June 20, 2008


Kristin Kalning
Games editor
• E-mail
It’s a simple equation that marketers can’t seem to grasp: The Internet plus free modeling tools equals giant dancing penises.


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EA worked with YouTube, which created a special channel just for “Spore” uploads, to yank down the naughty bits. They also told Megauploads.com, which had the trial up days earlier than the official launch, to cut it out, too.

EA remains on the prowl, sending nasty grams to folks who violate their terms of service by posting such “objectionable” content. Kristen Salvatore, editor-in-chief of PC Gamer magazine, received one such e-mail after contributing a character named “Boobalicious.”




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